When I learned that we were going to be forced to read a book about the processed food industries, I simply said to myself, “Really? Can’t we read something else or something?” The truth of the matter is that, I have really never taken interest in the company’s production process. After all they make the food, we buy it because we obviously like the stuff right? Wrong! I now believe that it is good that the consumers become more aware of what goes inside their foods and bodies. As a group, the consumers have the most power and say in the aspect of where the company goes. Not many people understand this concept and the book Salt, Sugar, and Fat explains the concept rather well.

            Another thing this book also covers is obviously salt, sugar, and fat. Not many people are educated in what goes into these foods and have no clue what they ingest. After all, if it tastes good, why not. However, this is exactly what Michael Moss conveys in his book. He believes, as well as some scientists, that these key ingredients act – at least in our brains – as a drug would. They possess addicting attributes that have the consumer desiring more. All this is caused by the processed food industry by including additives that are not a natural structure of these foods otherwise.

            Moss portrays a group of scientist working vigorously to find products bliss-points. This bliss point is was makes a product taste good while cutting back on certain ingredients to maximize profit for the industry. I look back at a younger version of myself and do notice that I acted like a junky when I did not get my fix of these foods. The companies, whether they deny it, target children and Americans are too busy to notice this. It is a sad but very reliable business tactic to boosts sales. My younger self would cause tantrums in order to obtain these foods and my parents would please me to keep me quiet. This book has opened my eyes to this world and I would recommend this book to people who are ignorant to the subject.